Project Recap

Our mission? Make the world talk about Clash again. From the players who built it to the ones who thought they’d moved on, and even those who have only ever heard of it.

WHO IT’S FOR
This moment is about taking Clash further, reaching new audiences, re-engaging former players, and celebrating those who never stopped clashing. The Netflix series opens the door for all three. • New audiences: people who may have barely heard of Clash, if at all. Use entertainment and culture to make them curious, surprised, and eager to join a world that feels alive, bold, and impossible to ignore. • Former players: those who once built, battled, and belonged, but have since moved on. Remind them what made Clash of Clans iconic, and why it still matters today. • Current players: the community that keeps Clash strong. Make them proud to see their world shine beyond the game. And beyond players, your ideas should connect with the wider world of entertainment and internet culture, where stories spread, fandoms form, and culture moves fast. For Clash to truly take over again, it has to live everywhere people share, watch, and talk.


Considerations
1.)Think beyond the game: Clash already rules in gaming; this is about how it can live in culture. Create ideas that feel natural in entertainment, social, fandom, or any space where people already play, watch, and share.
2.) Create connection: Spark pride, emotion, or conversation. Make people feel part of Clash, even if they’ve never played it.
3.) Think Clashy: Be bold but human. Proud and self-aware. Epic and idiotic.
4.) Thrive in chaos: Yet landing in control. Your ideas should live in those contradictions. That’s where Clash shines.