Project Recap

We were tasked with creating an integrated campaign centered around a social issue. The objective was to highlight the issue itself while keeping the company behind the campaign as a silent collaborator. We chose to focus on Grenada and its national library due to the ongoing humanitarian challenges impacting the country’s education system.

I traveled to Grenada in 2025 with my wife for our honeymoon, where I spent time photographing different parts of the island and became aware of this pressing issue firsthand.

We wanted to create a Grenada-first campaign focused on bringing awareness to the situation while highlighting Caribbean culture, community, and national pride through a thoughtful and visually driven approach.