Project Recap

The goal was to increase MyNamesMillion’s local brand awareness and consideration by more than 30% in 12 months. We initially came up with a “Big Idea” for the brand of using part of the brand name “Million” along with a number counter documenting interviews on the way to 1,000,00, as a simple long-term growth campaign. By utilizing social media and connecting with local key POIs and events, we targeted men 18 - 25 within the metro Atlanta DMA. During this time, we also took note of the sociopolitical climate and planned content to complement our content goals within that landscape. This campaign resulted in MyNamesMillion’s total reach on TikTok increasing by 258%, from a 100% organic strategy.


Situational Analysis
MyNamesMillion, a content creator and media personality, wanted to strengthen his brand identity within the local Atlanta market. His style of interviews and commentary resonated in Fort Valley, GA, but he wanted to expand to compete in a larger and more saturated market place.

Primary Strategy
Increase local brand awareness. We will implement new advertising strategies and ideas to complement MyNamesMillion’s brand, targeting popular local brands and landmarks, and fine-tuning his content with a data-driven social media strategy over the course of one year.