Project Recap

The goal was to enhance NCEG’s local brand awareness and increase engagement among the Georgia State student body. In the wake of COVID-19, we focused on students already on campus, with our advertising efforts culminating in a series of live shows, leading up to a festival called Commons Coachella. With awareness and recruitment as our primary objectives, we conducted a series of surveys to gauge initial brand recognition. Through workshops, pop-up shows, and the expansion of key strategic partnerships, we successfully increased membership by over 39% and boosted campus awareness by nearly 27%. This campaign played a crucial role in setting the stage for future semesters and securing sponsorships for NCEG, including a partnership with Red Bull.

Situational Analysis
Post-COVID-19 awareness and membership were down for the National Collegiate Entertainers Group. We wanted to spread awareness of the brand while recruiting future members at Georgia State University. Limited funds and tight schedules.

Primary Strategy
We will increase brand equity at Georgia State University by hosting free events and recruiting new members, targeting men and women 18 - 24, college students, and those interested in the music industry over two semesters.