Project Recap

Primary Strategy: Over one year, strengthen and grow OnDaRun’s brand visibility by hosting events in high-traffic creative areas, using OnDaRun’s mobility to connect with musicians and audiences directly.

Target Market: Males 18-25 in Atlanta who are passionate about music and active in creative scenes & social media.

Situational Analysis: Atlanta has a large untapped market for local musicians and creatives. OnDaRun’s goal is to find ways to expose this audience to OnDaRun and grow the brand’s local equity.

The goal was to increase OnDaRun’s local brand awareness and attract musicians to engage with the brand locally. OnDaRun's mobile nature allowed it to reach highly engaged customers in the local market. Along with a social media strategy that included collaborative posts with artists, show recaps, and interviews.