Project Recap

I worked with my team to develop a strong advertising strategy that effectively communicated the Foundation’s mission to engage diverse young audiences. My approach incorporated key elements like infographic content curation, website optimization, data-driven decision-making, and targeted paid ad campaigns. We refined the foundation’s SEO strategy to improve searchability and leveraged Asana to enhance workflow efficiency. Through this experience, I strengthened my skills in website optimization and graphic design while focusing our advertising efforts on making an impact and reaching KPI-driven milestones during my senior year.

Situational Analysis
The DeBruce Foundation needed support with external communications, marketing, graphic design, and project management to increase exposure among youth and expand career opportunities.

Primary Strategy
Over four months, we created and managed website content, leveraging online tools and databases to strengthen brand equity and increase engagement among The DeBruce Foundation’s current and potential youth users.