Project Recap

The Fishing School’s mission is to prepare low-income youth of color for success in academics and life through a unique combination of after-school STEAM-focused programs and parent engagement activities.
This project is to create a targeted donor engagement campaign that connects with three priority donor segments:

1) STEAM-focused corporations
2) High-net-worth individuals connected to the Arts
3) High-net-worth individuals dedicated to education for kids of color from low-income communities

Deliverables
1). A ready-to-activate campaign system
2.) A repeatable toolkit for ongoing use
3.) A standardized file structure and documentation

Marketing Goal

Raise $1,000,000 by engaging high-net-worth women of color in Washington, D.C. through The Fishing School’s Path to Possible campaign; inviting them to invest in the next generation, build lasting donor relationships that drive long-term impact, and become lifelong partners in expanding opportunity for our students and families.


Solution

Be the connection between who they are and who they’re becoming.
Path to Possible aims to give every child in D.C.—especially those in underserved neighborhoods—the mentors, skills, and safe spaces they need to believe in what’s possible.

This toolkit brings the Path to Possible campaign to life by showing the real dreams, voices, and potential of our students. Every asset from the copy, visuals, stories, and experiences all work together to inspire belief, build connections, and encourage donations. When we stay true to this voice and create a movement that empowers students and invites donors to help shape their future.